Insights
July 1, 2026: ANP's 22nd Anniversary
Last night at midnight, ANP turned 22 years old.
22 years is no given in consulting. Not in markets that are constantly changing.
Not in industries where decisions are becoming faster, more complex, and more expensive.
And certainly not in a field where the real value often lies not in the information everyone finds—but in the information others overlook.
ANP was founded in 2004 with a clear conviction: Strategic decisions deserve better foundations than assumptions, gut feeling, and superficial market reports.
Since then, we have analyzed global markets, decoded competitors, built benchmarks, secured investment decisions, and helped companies gain clarity where complexity, uncertainty, and time pressure converge.
The core has remained the same to this day: We don’t deliver data for data’s sake. We deliver orientation. We don’t just seek answers. We ask the questions that make the difference. And we make visible what is truly relevant for decisions.
After 22 years, ANP hasn’t simply gotten older. ANP has become more precise. More experienced. More global. And perhaps more important than ever.
Because decisions without reliable intelligence rarely fail loudly. They fail slowly—and expensively.
ANP would like to take this opportunity to sincerely thank all clients, employees, partners, and suppliers who have contributed to our success!
Sincerely yours, Peter Nagel, Managing Partner
October 2023: ANP Management Consulting Launches New Blog Section!
ANP Management Consulting has introduced a new “Blog Section” on its website. This useful and necessary addition to our website, as we believe, contains valuable information for clients as well as all other stakeholders interested in ANP and current topics in strategic marketing.
Prof. Dr. Carsten Röh, Chairman of the Expert Panel, says: “We are excited to provide this new platform as an extension of our commitment to knowledge sharing in connection with the many highlights from ANP’s 19-year project history. We hope that our readers will derive added value from the content and look forward to further constructive interactions in the future.”
In the first phase, we have established three categories in our blog:
- Case Studies: Exciting case studies, solutions with high added value. Learn from the successes and challenges of companies like yours.
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- Questions & Answers: You have questions? We have the answers. Visit this section to build a better understanding of our competencies and services.
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- Competitive Analysis: Gain interesting insights that strengthen your competitive position.
Our blog serves as an information source that provides you with in-depth insights into how ANP can support you in decision-making, conduct market analyses, capture competitive dynamics, and precisely assess industries and customer needs.
In the near future, we are already planning to publish additional content. So stay tuned.
October 2023: ANP Reaches New Milestone by Acquiring Various New Clients (Revenue > €1 Billion) and Once Again Demonstrates Global Competence in Competitive, Market, and Supply Chain Intelligence.
Cooling and Compressor Technology: For a global market leader, ANP delivered comprehensive market and supply chain analyses as well as competitive intelligence in 11 countries. This enabled the client to base its strategic decisions on solid data.
Digital Cooking Systems: On behalf of a leading provider, ANP identified potential M&A candidates and conducted detailed competitive analyses in 10 countries. Our investigative research contributed to strengthening our client’s market position.
Medical Devices: A global provider in the field of prevention, diagnosis, and treatment of various health conditions relied on ANP to analyze and validate its supply chains. Our focus was on volume, margins, and pricing to enable efficiency improvements and cost savings.
Automotive Industry: For a renowned vehicle manufacturer, ANP conducted comprehensive benchmarking in the area of software procurement. The results supported our client in optimizing its procurement strategies.
Location Analysis for Automotive Suppliers: In fall 2023, ANP analyzed potential production locations in Europe and the NAFTA region for an Asian automotive supplier. Our team evaluated cost-influencing factors in Germany, Poland, Slovakia, Mexico, and the USA to enable optimal location decisions.
Macroeconomic Analysis: Earlier this year, ANP conducted a comprehensive macroeconomic analysis for a Korean supplier. The goal was to identify and evaluate attractive location factors and funding programs in Sweden, Morocco, and Hungary.
September 2023: ANP at the DUP Entrepreneur Day in Essen
It was an event that celebrated German entrepreneurship and was attended by over 1,300 guests on September 6.
The superbly organized event offered interesting networking opportunities, competent masterclasses, and first-class speakers. At the renowned Colosseum Theater, established business owners met to exchange ideas with innovative leaders on topics such as skilled labor shortages, digital work environments, and the potential of Artificial Intelligence (AI).
Well-known speakers such as Lionel Souque from Rewe, Prof. Dr. Michael Otto from the Otto Group, and Martin Kind from the KIND Group emphasized how essential it is to remain open-minded and agile toward new things, regardless of age.
The appearance of Hans-Joachim Watzke, DFB Vice President and CEO of Borussia Dortmund, caused a stir and national media coverage in over 600 media outlets over several days.
In a conversation with the publisher of DUP UNTERNEHMER, Jens de Buhr, Watzke expressed his criticism of the German Football Association’s (DFB) plans to abolish the performance principle in children’s football. He described this reform as “incomprehensible and not understandable.”
Another exciting presentation was given by Maximilian Freiherr von Wiedersperg from BMW. He highlighted BMW’s sustainability strategy and presented the “Next Level Technology Openness” as well as the new models of the “New Class.”
March 2021: New ANP Website
A modern design, improved functionalities, and enhanced user-friendliness and transparency characterize the face of the new ANP website.
August 2020: ANP Presents Redesigned Logo
With the introduction of the new logo, the company underscores its ambitions to strengthen its leading position by realigning its expertise and industries in the field of market and competitive intelligence and benchmarking.
“The new logo uniquely represents our mission, values, and methodological approach,” says Managing Partner Peter Nagel.
“It emphasizes the company’s promise to proactively shape the dynamic growth process of our clients. The world is in an accelerated transformation process that challenges our employees to face the challenges of rapidly changing conditions.”
- The LOGO is forward-facing and points to the future
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- The logo's design symbolizes the process of filtering and transforming raw data and information into valuable insights and actionable recommendations.
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- The blue colors in the new logo are a tribute to the colors of the sky and the sea and represent depth and stability. The choice of blue as the primary color is symbolic of trust, loyalty, intelligence, and truth. These values are the foundation of our company and we believe that the choice of the blue color powerfully represents our commitment to these ideals.
October 2019: Top Executive Search Firm "division one" Engages ANP
ANP was engaged by Division One GmbH, a leading executive search firm that was named best consultant by Wirtschaftswoche, Focus, and Top Consultant in 2020, to conduct a market study in the USA in the medical technology sector.
The main objective of the project was to conduct a value chain analysis to collect and validate qualitative and quantitative data and information for internal client validation through expert interviews. Additionally, the client’s main competitors were also analyzed.
For this project, ANP provided three experts from the healthcare and medical technology sector. The successful collaboration began in 2019 and continued with follow-up projects in 2021 and 2022.
Events
- Euroguss 2024: International Trade Fair for Die Casting: Technology, Processes, Products, January 16, 2024, Nuremberg Exhibition Center
- Automotive Masterminds Conference 2024: March 5/6, 2024, Berlin
- CAR Symposium: June 6, 2024, RuhrCongress Bochum
- International Suppliers Fair (IZB): October 22, 2024, Wolfsburg Allerpark