Competitive Intelligence Services

“ANP Competitive Intelligence” proactively increases your competitiveness by means of scanning, monitoring, profiling with a focus on market positioning, intentions and strategies.

  • Competitor profiling
    (facts, intentions, reaction profiles, threats and opportunities)
  • Environment scanning
    (new competitors, products / services, technologies, alliances, market barriers, etc.)
  • Issue monitoring
    (new topics that could be relevant for your own company)
  • Benchmarking
  • Technology assessment
    (existing and future technologies)
  • Trade Fair Intelligence
    (collection of information / interviews at trade fairs)
  • Satisfaction surveys
    (own customers vs. competitor customers or suppliers)
  • Review of your own market positioning
    (comparison of one's own perception with that of competitors and customers; Check-up regarding the coverage of customer needs)
  • Opportunity / risk analysis for new products & services as well as sales regions
  • M&A Market Due Diligence → mehr lesen

Company profiles

We can provide the following information for any company (suppliers, competitors, customers):

  • General company information
  • History & milestones
  • Management & organization
  • Strategy and Outlook
  • Finances and figures on sales, employees, market share, etc
  • Locations, machinery, equipment
  • Manufacturing, production, capacities, areas, logistics
  • Joint ventures, strategic alliances, cooperations, investments
  • Products and services
  • Customer structure & pricing policy
  • Research & Development
  • Certification, awards, quality management
  • Patents
  • Sales & Service
  • Marketing and PR activities
  • Social Media & Latest News (press, trade magazines)
  • Jobs / careers / personnel policy
  • Rumors & reputation
  • Background check top management

These criteria will be aligned in cooperation with our customers and can be modified.