Guarding Your Company Secrets: A Guide
1. Understanding Counter Intelligence
• Counter intelligence means taking steps to stop competitors from learning too much about your company.
• Start by looking at your company the way a competitor would. What can they learn about you?
Analyzing Competitors: Evaluating Financial Performance:
Return on Equity
It has been said that you must measure what you expect to manage and accomplish. Without measurement, you have no reference to work with and thus, you tend to operate in the dark. One way of establishing references and managing the financial affairs of an organization is to use ratios. Ratios are simply relationships between two financial balances or financial calculations. These relationships establish our references so we can understand how well we are performing financially. Ratios also extend our traditional way of measuring financial performance; i.e. relying on financial statements. By applying ratios to a set of financial statements, we can better understand financial performance.