Client
The study was conducted over a span of three months, utilizing desk research (15%) and executing in-depth
expert interviews (85%) with Dealership Owners/Managers, Sales Personnel, Service Managers, and After-
Sales Support Staff. The data was further validated through personal visits to dealers.
Team
– The project team consisted of 12 analysts and consultants, including the Project Manager.
– Identifying the dealership networks of six high-end competitors
– Investigating the distribution formats utilized by potential competitors
– Assessing the size and scale of competitors’ locations
– Evaluating the variety of cars on display, including both new and used vehicles
– Examining facilities’ features, such as work bays, high-voltage repair stations, and body shops
– Detailing the range of services offered at different locations
– Comparing current initiatives with industry benchmarks.
Methodology
The study was conducted over a span of three months, utilizing desk research (15%) and executing in-depth
expert interviews (85%) with Dealership Owners/Managers, Sales Personnel, Service Managers, and After-
Sales Support Staff. The data was further validated through personal visits to dealers.
Team
The project team consisted of 12 analysts and consultants, including the Project Manager.
Added value for the client
In-depth understanding: The client obtained an in-depth understanding of existing dealer and service competitor networks, offering critical insights for strategic decision-making.
Growth opportunities: The project helped identify opportunities and initiatives to boost turnover in Eastern Europe, highlighting potential areas for growth within the region.
Solid and valid database: The face-to-face dealership visits aided in data validation, ensuring the reliability of the information collected.
Benchmarking: Comprehensive expert interviews also shed light on best practices, equipping the client with
knowledge to stay competitive and innovative.
