"No wind favors him who has no destined port." [Michel de Montaigne]

Welcome! Bienvenue! Benvenuto! Bienvenido! to
anp management consulting GmbH

AUTOMOTIVE EXPERTS IN MARKET INTELLIGENCE & BENCHMARKING

 

COMPANY PRESENTATION -> [PDF]      CASE STUDIES -> [PDF]

LATEST NEWS

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July 2009 - 5 years anniversary anp management consulting

On the first of July 2009 anp management consulting celebrated the fifth company anniversary.
We want to take this opportunity to recognize and thank our valued customers who have
expressed confidence in us and who have been loyal to our services. We´d like to thank also
our suppliers, employees and freelance partners for their contribution to our success.

We have a challenging decade ahead and we plan to continue our efforts to listen to what our
customers have to say and to educate ourselves on the changing needs in the Automotive industry.

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anp management consulting GmbH provides automotive market research services and strategic consulting solutions to automotive manufacturers, suppliers & further "members of the automotive supply chain" such as engineering service provider, machinery, banks/private equity companies, aftermarket etc.

As part of an increasingly complex and insecure market environment it is necessary to develop appropriate strategies having sustainable effects on the basis of well-founded market and competition analysis.

With our service portfolio tuned to the requirements of our clients, we have clearly positioned ourselves in the market for more than five years.

Our pragmatic and structured approach ensures precise and transparent results in order to achieve a sustainable market success for our customers. 

INTELLIGENCE based on information and data! 


>>> SERVICES <<<


[1] MARKET INTELLIGENCE

Current situation in the automotive industry

About 4,800 automotive suppliers are fighting against the financial crisis, for market shares
and against the increasing pressure imposed by automotive manufacturers all over the world.

Accordingly, a consequent further concentration process is inevitable. According to industrial experts' assessment, the number of automotive suppliers will fall below 3,000 by the year 2015. Thus, not much time is left to cope with market conditions and set the course for correct decisions in time!

In the past few years, on average more than 50 participation deals have taken place in Germany alone per year. Against this background, concrete OCCASIONS that cause the automotive industry (OEM, suppliers, trade, private equity companies/banks) to avail itself to MARKET RESEARCH services are often of superior strategic significance:

> 2008 financial crisis and its consequences
> Early identification of/early warning system on market and competition actions
> Evaluation of new markets
> Identification of new suppliers and their risk evaluation prior to M&A transactions and to
   optimize procurement [LOW COST COUNTRY SOURCING] such as in China, India, Brazil,
   Russia/Eastern Europe & South-East Europe
> Benchmarking: Learn from the champion to develop more competitive products in the future.
> Identification of market potentials as well as trends & innovations
> A more demand-based orientation on current and future (end) customer requirements
> Acquirement and extension of expertise

A. Strategic market (potential) analysis

Typical tasks and objectives

> What does the market structure look like?
> Will the individual market segments develop?
> Who are the relevant market players?
> What are the significant market entry barriers?
> To what extent is the market fragmented?
> What is the distribution structure?
> What are the future trends? etc.

B. Strategic competition analysis/competitive intelligence

Typical tasks and objectives

> Who are the current and future competitors?
> What are their resources (financials, personnel, plant capacities, R&D etc.)?
> Who are your competitors' clients?
> Why are individual suppliers successful with certain parts/components?
> What are your competitors' strong and weak points?
> Where are your competitors' market chances and risks?
> What are suppliers' future strategies/plans?
> How will competitors behave with regard to personal and external actions on the market?
> How can additional market shares be acquired? etc.
> Detailed balance sheet and profit and loss statement analysis – financial profiling
> Analysis of the financial and assets position based on annual financial statements,
   annual reports, loans
> Concluding evaluation of/report on financial situations

C. GENERAL CUSTOMIZED AD HOC RESEARCH & INTELLIGENCE  

Typical tasks and objectives

> Researching statistics, market information
> Innovation & Future Trend Research
> Corporate profiles & company surveys
> Market Monitoring, i.e. ongoing research on competitor´s actions
> Supplier screening -> with the scope of low cost country sourcing
> M&A screening of potential targets
> Evaluating and assessing products/R&D projects in the automotive sector
> Technology analysis and forecasting
> Exclusive studies (parts, components, systems, modules)
> Customer and employee satisfaction analyses
> Market and automotive industry studies 

Intelligence Services for the Automotive Supplier Industry 

- Financials (turnover/profit/EBIT/sales/employees)
- Organization/R&D
- Locations/plants/production/capacity utilization
- Part prices (Tier-1 to OEM, Aftermarket)
- Global trailer data
- Take rates (colours and specifications e.g. Xenon-Light, Navigation System etc.)
- Customers/customer relatonships/references
- Supply chain at the level of components
- Cooperations/joint ventures/shareholding
- Analysis of financial and assets positions based on annual reports, credit reports etc.
- Latest news

Intelligence Services for Automotive Manufacturers/OEM 

- Financials (turnover/profit/EBIT/sales/employees)
- Organization/R&D
- Locations/plants/production/capacity utilization
- Part prices (Tier-1 to OEM, Aftermarket)
- Take rates (colours and specifications e.g. Xenon-Light, Navigation System etc.)
- Regional data Russia, Caukasus & Caspian states (registrations, parc, production)
- Supply chain on the level of components - Who delivers whom?
- Cooperations/joint ventures/shareholding
- Global market data: new registrations, production, capacity utilization
  car parc, import/export statistics, model policy

>>> PROJECT METHODOLOGY <<<

OUR GLOBAL NETWORK OF PROFESSIONALS 

For years, anp management consulting has been active in international market research, in particular for the automotive industry and their supplying industries. In doing so, flexibility and reliability as well as prompt delivery and excellent quality are our strengths.

[2] AUTOMOTIVE CONSULTING

The modular project structure of our consulting services ensures a holistic and customer-specific approach.

A. STRATEGY

Derived from the SWOT profile and critical factors of success, the concrete market action for an automotive supplier is derived from various levels of strategy. 

Typical tasks and objectives

> Strategy audit
> Defining a consistent target system
> Analyzing market positioning
> Deducing essential basic premises
> Identifying strategic factors of success
> Elaborating a strategy portfolio
> Scenario analysis

B. MARKETING MANAGEMENT

Typical tasks and objectives

> PEST analysis
> Analysis of suppliers/procurement marketing
> Identification of market potentials/gap analysis
> Analysis of products/ranges of goods/services [ABC]
> Feasibility studies for new products/innovations (initiating business ventures)
> Design of the marketing mix [not communication/PR]
> Marketing controlling
> Market due diligence
> Plausibility analysis of sales/turnover planning/marketing controlling
> SWOT analysis

C. MARKET RESEARCH

Typical tasks and objectives

> Strategic market potential analysis/GAP analysis
> Strategic competitor analysis/competitive intelligence
> Workshops: Performance check

For more information, see above -> "AUTOMOTIVE Market Research & ANALYSIS"

D. SALES

Typical tasks and objectives

> Sales strategy
> Customer value management (existing/new/potential customers)
> Product analysis (ABC etc.)
> Analysis of existing and new customers
> Optimizing sales/field sales
> Structural analysis (sales location, tasks)
> Sales process analyses (order processing/handling of complaints etc.)
> Sales controlling

[3] PRODUCT & VEHICLE BENCHMARKING

INTERIOR - EXTERIOR - POWERTRAIN - CHASSIS - ELECTRICS/ELECTRONICS

We increase our automotive industry clients' performance through intelligent benchmarking.

Against the background of advancing market consolidation and provoked competition conditions on the cost side, the continuous comparison with best practice companies is a significant factor of success to ensure sustainable survivability in global competition.

The future development of competitive and innovative products while saving costs at the same time (concept competition) is one of the main challenge of automotive manufacturers and suppliers.

Current market drivers in particular are REDUCTION OF CO2-EMISSIONS- LOW COST CARS - LIGHTWEIGHT TECHNOLOGY & FUEL SAVING – ELECTRIC VEHICLES - TOC

Your advantage:

> Saving costs with regard to materials, weight, surface, tools, manufacturing process etc.
> New design proposals
> Competitive product development
> Transparency and a correct basis for future decisions

A. MARKET BENCHMARKING 

B. TECHNICAL BENCHMARKING/COST CALCULATION 

Product teardown analysis and cost calculation for metals, plastics & composites.

All calculations are reconciled in model scenarios with regard to entry data and specific local project conditions (machine data, processes, materials, country parameters, energy costs etc.)

REGIONAL COVERAGE 

In addition to regions such as WESTERN EUROPE, CHINA, INDIA, SOUTH-EAST EUROPE and TURKEY, the countries in EASTERN EUROPE are one of our focal point of our regional expert reports.

Market information on RUSSIA

Information can be obtained with regard to the following cities and regions:
Moscow City/Moscow region, St.-Petersburg, Leningrad region, Krasnodar region, Novo-sibirsk region, Niznhy Novgorod region, Tatarstan region, Sverdlovsk region, Omsk region, Samara region, Bashkortostan region, Chelyabinsk region, Rostov region, Perm region, Volgograd region

Market information on Eastern Europe
- Belarus
- Bulgaria
- Czech Republic
- Estonia
- Hungary
- Latvia
- Lithuania
- Moldova
- Poland
- Romania
- Slovakia
- Ukraine

Market information on Caukasus & Caspian states
- Armenia
- Azerbaijan
- Georgia
- Kazakhstan
- Turkmenistan
- Uzbekistan  

Market information on other regions
- Mongolia
- Kyrgyzstan
- Tajikistan

>>> ABOUT ANP <<<

anp management consulting GmbH is the specialist for consulting services within the scope of market-oriented decision making.

Our core competences are focused on the following FIELDS OF EXPERTISE:

> Market Intelligence
> Consulting
> Benchmarking

Our consulting approach may be supplemented by integrating your organization, processes and employees on site on a case-by-case basis, if required.

Since in our point of view, the use of an external consultant will only be successful, if their training and experience allows complete penetration of company-specific problems, we have specialized on certain CORE SECTORS relating to the automotive supply chain:

> Vehicle manufacturer/OEM
> Automotive supplier
> Engineering/Service Provider
> Leasing/Dealer/Aftermarket
> Banks/Private Equity
> Logistics & Transportation
> Machinery & plant construction, plastics industry, steel/aluminium industry etc.

Based on our holistic consulting approach, we assist you using a transparent and modularly structured course of action by means of

> Global, flexible and qualified market research with partner resources in more than 100 countries
> Individual detailed analyses (market/competition/client/product/trends)
> SWOT analyses/identification of critical factors of success
> Customer and market-oriented strategies
> Pragmatic realistic implementation

PROJECT OBJECTIVES

In addition to the main objectives of sustainable increase in competitiveness and increase of income and turnover, we focus on three PROJECT OBJECTIVES in the project work with our clients:

[1] Effectiveness – Doing the right things!

> Improving the market position in terms of growth
> Backup of decisions
> Appropriate market reaction to competition
> Avoiding wrong investments
> Safety and impartiality

[2] Efficiency – Doing things right!

> Faster and proper reaction by management, marketing and sales to constantly changing
   market and competition conditions

[3] Humanity – Maintaining qualified employees!

> Improving the work situation experienced by your employees

>>> HISTORY <<<

2004

anp management consulting was established on July 1, 2004 and since then has developed constantly. Today we work for medium-sized industrial companies and service providers as well as for listed global players.

Since the setup of anp management consulting, more than 300 research, analysis and consulting projects have stood for quality and trustful cooperation.

2008

Setup of anp management consulting GmbH (limited liability company).

2009

Official contract partner within the global intelligence network.
5 years company anniversary of anp management consulting.

2010

Shift of headquarters from Oberhausen to Essen

>>> ABOUT ANP <<<

We are the specialist for consulting services within the scope of market-oriented decision making. This is where we see the basis for downstream and sustainable entrepreneurial success.

Legitimation of our service competence is based on focusing on the automotive industry with a turnover proportion of about 90%.

WORKING PRINCIPLES

PHILOSOPHY 

We shall only accept projects where we are positive to deliver successful results.
We shall clarify your expectations 100%, thus we will elaborate client-specific solutions at all times.
We guarantee you close cooperation and teamwork in all phases of the project work.
Our approach is discreet; we shall treat project and client information confidently.

OUR EXPERIENCE & EXPERTISE ...

...IS YOUR KEY TO SUCCESS!

CONTACT

anp management consulting GmbH
Kaninenberghöhe 50
D-45136 Essen, Germany

Phone: +49 (0)201-26690-41
Fax: +49 (0)201-26690-55

E-mail: info[at]anp-consulting.com
Press: presse[at]anp-consulting.com


>>> TEAM <<<

We are an exclusive team of graduated consultants, analysts and experts employed on a permanent or free-lance basis who solve our clients' tasks in a flexible, industrially experienced and methodically competent manner.

In addition, anp management consulting has formed strategic alliances with the following companies in order to supplement their own expertise:

> 3C GmbH, Düsseldorf

> GIA Alliance Network


>>> NETWORK <<<

Many companies talk about networks - we use them!

Complex tasks in the field of market-oriented decision making in the automotive industry very often require extensive knowledge.

As a result of our long-term trade and consulting experience, we have a competent international network in the automotive industry. Therefore, we can cover nearly the whole automotive value chain in a competent manner.

Due to our excellent contacts to trade-experienced market researchers, analysts and consulting experts in the automotive industry, we obtain optimum solutions for your clients and ensure sustainable success from one source.

In addition, renowned research institutes, university chairs as well as practical accountants and specialized law offices belong to our network.

>>> REFERENCES <<<

Needless to say that our understanding of professionalism includes non-disclosing any facts of our project activities for our clients. Therefore, we can provide you on this page with an overview of selected references & projects of our successful research, analysis and consulting activities.

Automotive manufacturer/OEM

AUTOMOTIVE SUPPLIER

CONSULTING - ENGINEERING - PRIVATE EQUITY ETC.

RESEARCH ISSUES FOR
OEM - Supplier - Consulting - Banking/Private Equity - Engineering

Adhesives, Air conditioning systems, Build combinations, Braking systems, Cam shafts, Car rental market, Chassis, Cockpits, Complexity management, Modular parts strategies, Center Consoles, Die casting, Diesel engine development, Doors, Emission standards/CO2 emissions, ESP/EHB braking systems, Exhaust manifolds/turbochargers, Fuel tanks, Gears, Gear shafts/ crankshafts, Hybrid/diesel drive, Hydraulic cylinders, Innovation management, Instrument clusters, Leasing market, Lighting market, Modularization trends, Nanotechnology, New car guarantees, OEM cooperations/ alliances, Particle filters, Platforms, Plastics (CFK, PET, PUR, PVC), Power closure systems, Prices & interiors, Production vehicles/parts/modules, systems, Quality management, R&D costs, R&D locations, Rain sensors, Sealings, Seats, Sun visors, Steel tubes, Steering, Supplier data – Who delivers whom?, Suspension, Tax allowances for hybrid & diesel vehicles, Tires - wheels - wheel rims, Thin film technique, Truck emissions, Turnover/EBIT performance indicators, Various benchmarking (figures/data), Various competition analyses, Various company profiles, Workshop systems

>>> PRESS <<<

You will find our publications such as market studies, professional and press articles as well as quotes and interviews on the following press page -> [here]

>>> CAREER <<<

For assistance in analysis and consulting projects, anp management consulting is looking for a qualified

Student trainee (m/f) (university/university of applied sciences)

to join us at the soonest possible date.

Your performance profile:

> Completed Vordiplom ("pre-degree")/main course of study Economics
> Analytic thinking
> Great communicative skills and power of persuasion
> Target and result-oriented method of working
> High level of flexibility and ability to work under pressure
> Trade affinity, preferably to the automotive industry & B2B
> Very good command of English
> Experience in dealing with MS Office

You should enjoy teamwork, show initiative and also be capable of handling tasks assigned independently.

An inspiring impression and convincing personality are excellent prerequisites for a successful application.

A highly motivated team, a pleasant working environment with diversified projects awaits you.

If you are interested in this versatile and interesting assignment, we look forward to receiving your application documents.


INTERNA

> Global Automotive Research & Analysis in the BRIC-States -> more

>>> IMPRINT <<<

anp management consulting GmbH
Kaninenberghöhe 50
D-45136 Essen

E-mail: info[at]anp-consulting.com

Internet: www.anp-consulting.com

Register Court: District Court Essen

Registration: HRB 22118

Identification number for turnover tax: DE 258497129

Copyright text

©2004-2010 - anp management consulting GmbH - All rights reserved.

All copyright for this Web site are owned in full by anp mangement consulting GbmH.

Copyright pictures

© Copyright owned by istockphoto

>>> Disclaimer <<<

1. Content

The author reserves the right not to be responsible for the topicality, correctness, completeness or quality of the information provided. Liability claims regarding damage caused by the use of any information provided, including any kind of information which is incomplete or incorrect,will therefore be rejected. All offers are not-binding and without obligation. Parts of the pages or the complete publication including all offers and information might be extended, changed or partly or completely deleted by the author without separate announcement.

 2. Referrals and links

The author is not responsible for any contents linked or referred to from his pages - unless he has full knowledge of illegal contents and would be able to prevent the visitors of his site fromviewing those pages. If any damage occurs by the use of information presented there, only the author of the respective pages might be liable, not the one who has linked to these pages. Furthermore the author is not liable for any postings or messages published by users of discussion boards, guestbooks or mailinglists provided on his page.

3. Copyright

The author intended not to use any copyrighted material for the publication or, if not possible, to indicate the copyright of the respective object.
The copyright for any material created by the author is reserved. Any duplication or use of objects such as images, diagrams, sounds or texts in other electronic or printed publications is not permitted without the author's agreement.

4. Privacy policy

If the opportunity for the input of personal or business data (email addresses, name, addresses) is given, the input of these data takes place voluntarily. The use and payment of all offered services are permitted - if and so far technically possible and reasonable - without specification of any personal data or under specification of anonymized data or an alias. The use of published postal addresses, telephone or fax numbers and email addresses for marketing purposes is prohibited, offenders sending unwanted spam messages will be punished.

5. Legal validity of this disclaimer

This disclaimer is to be regarded as part of the internet publication which you were referred from. If sections or individual terms of this statement are not legal or correct, the content or validity of the other parts remain uninfluenced by this fact.

Last update: July, 2010

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